Facebook Live Best Practice Checklist

Jaci Twidwell / 2.2.2023 / Distributors, News, Organizations

Leveraging Wayroo’s Reply To Buy™ Tool

One of the best ways to sell things online is via Facebook Live video. Here is a step-by-step guide of proven best practices to get you started and ready for success. Let’s get started!

1. Get ready:

• Select and lay out the product you want to sell, in the order you want to show them 
• Make sure all of the items are uploaded to your inventory in the app with the quantities you have on hand.
• Take one item of each product out of the package so its ready to show
• Select Claim Keyword – SOLD (pre-populated) is most popular
• Assign Claim Codes under Reply To Buy™
  • These will be the numbers you assign to the selected product for the live show.
  • Keep in mind:
    • 6 numeric characters
    • No leading 0s
    • Cannot reuse claim codes
  • Use Auto Assign for simpler assignment
  • Suggestions to keep track of claim codes:
    • Dot stickers with the number written on it
    • Spools of preprinted numbers
    • Sticker guns

• Number hanging tags cannot be reused in short periods of time. The numbers selected are good for seven days after the live ends. 
• Post a teaser video

2. Right before you go live:

• Get dressed and camera ready
• Message customers and friends
• Post a teaser and reminder in all of your social channels

3. Going Live on Facebook:

• Switch profiles to your Facebook Business Page
• Click Live Video
  • Under Go Live, click Select
• Click “What’s your live video about”
  • Enter a catchy Title 
  • In Description, you may want to remind customers your claim word and provide an example, like sold 103
  • You may also want to provide a link to your online store so customers can shop all of your products.  You can copy the link from your Premiere App under Settings and then under Online Store Open
• Click the Blue Go Live button
• Go to Premiere app and click “Start”
  • Comment reading will not work if you do not click “start” in the app
  • Links sent to customers in FB messenger
    • Item is not “claimed” unless they click the link and “add to cart”
    • Cart timer is four hours
    • Orders are not combined
    • Replays are shoppable for seven days

4. During your Facebook Live:

• Address the replay views, remind them that comment selling works for seven days
• Welcome live viewers by name, be excited
• Ask for shares and explain how to share
• Share your live to all your social media accounts
• Pin a comment, explain your product and shipping/pick up process
• Explain how to buy, use the Claim Keyword – SOLD – followed by the Claim Code
• Show and describe each piece, calling out the claim code and quantity on hand
• Recap first 10 items

5. After a Facebook Live:

• As customer payments for items sold during the event come in, pull the items sold from your inventory and ship!
  • Don’t forget to take advantage of the app’s integrated shipping tool, ShippingEasy, to make up to 25 shipments for free! 
• Encourage customers to join your VIP group or follow other social media channels for updates. 
• Schedule time for your next live event