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Facebook Live Best Practice Checklist

/ 2.2.2023 / Distributors, News, Organizations

Leveraging Wayroo’s Reply To Buy™ Tool

One of the best ways to sell things online is via Facebook Live video. Here is a step-by-step guide of proven best practices to get you started and ready for success. Let’s get started!

facebook live key practices wayroo create live selling events that spark engagement

1. Get ready:

  • Select and lay out the product you want to sell, in the order you want to show them 
  • Make sure all of the items are uploaded to your inventory in the app with the quantities you have on hand.
  • Take one item of each product out of the package so its ready to show
  • Select Claim Keyword – SOLD (pre-populated) is most popular
  • Assign Claim Codes under Reply To Buy™
    • These will be the numbers you assign to the selected product for the live show.
    • Keep in mind:
      • 6 numeric characters
      • No leading 0s
      • Cannot reuse claim codes
    • Use Auto Assign for simpler assignment
    • Suggestions to keep track of claim codes:
  • Number hanging tags cannot be reused in short periods of time. The numbers selected are good for seven days after the live ends. 
  • Post a teaser video

2. Right before you go live:

  • Get dressed and camera ready
  • Message customers and friends
  • Post a teaser and reminder in all of your social channels

3. Going Live on Facebook:

  • Switch profiles to your Facebook Business Page
  • Click Live Video
    • Under Go Live, click Select
  • Click “What’s your live video about”
    • Enter a catchy Title 
    • In Description, you may want to remind customers your claim word and provide an example, like sold 103
    • You may also want to provide a link to your online store so customers can shop all of your products.  You can copy the link from your Premiere App under Settings and then under Online Store Open
  • Click the Blue Go Live button
  • Go to Premiere app and click “Start”
    • Comment reading will not work if you do not click “start” in the app
    • Links sent to customers in FB messenger
      • Item is not “claimed” unless they click the link and “add to cart”
      • Cart timer is four hours
      • Orders are not combined
      • Replays are shoppable for seven days

4. During your Facebook Live:

  • Address the replay views, remind them that comment selling works for seven days
  • Welcome live viewers by name, be excited
  • Ask for shares and explain how to share
  • Share your live to all your social media accounts
  • Pin a comment, explain your product and shipping/pick up process
  • Explain how to buy, use the Claim Keyword – SOLD – followed by the Claim Code
  • Show and describe each piece, calling out the claim code and quantity on hand
  • Recap first 10 items

5. After a Facebook Live:

  • As customer payments for items sold during the event come in, pull the items sold from your inventory and ship!
    • Don’t forget to take advantage of the app’s integrated shipping tool, ShippingEasy, to make up to 25 shipments for free! 
  • Encourage customers to join your VIP group or follow other social media channels for updates. 
  • Schedule time for your next live event

facebook live key practices wayroo create live selling events that spark engagement


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