Have you heard the saying, “Don’t try to be something for everyone, just be everything for someone?” That quote captures the secret to multi-level marketing (MLM) success. If you spend all your time trying to please the masses, you won’t have time to build deep relationships with the community of customers with both a need and an interest in your…
Let’s jump in our time machine and hop back to 2019. Unemployment was low, but wages weren’t quite keeping up with inflation. As a result, Millennials and their Gen Z counterparts were well on their way to changing how people think about work. Less structure. More balance. Passion and purpose prioritized. Then 2020 happened. The cascading social and economic impacts…
With technological tools, social media, and virtual meetings grabbing the headlines, the future can start to feel a little more digital than personal. But, don’t let the latest tech gadgetry distract you. For Direct Selling and Party Plan Organizations, relationships still rule. The secret to multi-level marketing success in the 21st century is a smart blend of technology and personal…
Looking back provides a great perspective to look ahead. As 2019 draws to a close, it’s time to assess the year’s highlights, lowlights, and surprises in the Multi-Level Marketing (MLM) industry. More importantly, how will current events and trends shape the opportunity for growth in 2020? Here’s our look at what will drive growth for Direct Selling Organizations (DSOs) in…
You’ve probably heard today’s consumers have shorter attention spans than a goldfish. It all started with research published by Microsoft, showing the average human attention span is only 8 seconds. That’s a big drop from 2000 when attention spans clocked in at a whopping 12 seconds. But what made headlines, and there were a lot of them, was the study’s…
Just getting a potential buyer to give your outreach a second look is a big deal. With attention spans shrinking, a prospective customer who chooses to read your post, click into your live selling event, or attend a party is giving you their most precious commodity. It’s not their money; it’s their time. How can you ensure they get a…
